Thanks to MEN : Conference No8 gets creative

Thanks to MEN and Shelina Begum:

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Thanks to Shelina Begum of the Manchester Evening News for the mention in her article below:

Conference No.8 gets creative

Companies from the creative and digital sector shared their skills and knowledge with professional services firm at the first ever Conference No.8.

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John Green and Tim Mills of Pierce Corporate Finance speaking to delegates at Conference No8

The event, organised by pro.manchester, encouraged businesses to collaborate and share knowledge and expertise during a series of workshops during the one-day conference, held at the Manchester Museum of Science and Industry.

During the course of the day, decision makers and industry experts moved between pre-selected tables of eight hosted by a variety of creative and professional services firms including Studio North, Peppermint Soda, JMW, Burton Beavan, Pierce Accountants, TheEword, Local Business Partners, NatWest, MLP Solicitors, OBI Property and UKTI.

John Ashcroft, chief executive of pro.manchester told delegates of the importance of interaction between businesses from the social media and digital communities and the professional services sector.

He said: “There are 10 sector groups in the region and developing interaction between them is at the heart of what we do.

“The digital creative sector is a fast growing sector in the region and everyone knows integrating social and digital media within an organisation is essential for any business today.

“Events such as this focus on the challenges being faced by both creatives and professionals and this is a great example of what we want to achieve through the ability of bringing together key practitioners from both sectors.”

In line with the themes of the day, Disrupting Tradition was the focus for key note speaker Tim Bratton, practice development director at Lawyers on Demand, a national legal resourcing business, which provides lawyers to in-house teams and other law firms on a secondment basis.

He said: “Businesses should do things differently and break out of their metaphorical boxes, the old ways of doing business won’t work for those who want to win and grow.”

He said following the recession there were changing attitudes to work, both from clients who want more for less and from professionals who want more control over the work/life balance.

As a result of a troubled economy, regularity changes, technology and attitudes, the legal professional was on a “journey into the storm,” he said.

“We are beginning to see a new normal, where law firms have had to adapt their models to find new ways of doing things,” said Bratton.

“This new normal has presented an opportunity for our business. Lawyers on Demand was born out of a perfect storm, we were the new movers in the legal landscape, it was revolutionary. There is a need for differentiation, it really can create opportunities for organisations who want to stand out from the crowd.”

Jen Smith of law firm JMW which hosted one of the interactive sessions, said: “Conference no.8 was a resounding success and a fantastic start to 2014.

“From a table host’s perspective, the event was well executed and struck the perfect balance between being a formal professional event but in a relaxed environment. It was a unique opportunity to build new meaningful relationships and network with like-minded people. I am very much looking forward to the next one”.